The CSMPS 2026 Marketing Symposium brings together marketing, proposal, and business development professionals from across the AEC industry for a full day of learning, inspiration, and networking
Explore leadership development, client relationship strategies, brand positioning, proposal excellence, and pursuit planning through a dynamic program featuring a keynote presentation, an industry panel discussion, interactive lightning talks, and dedicated networking opportunities.
Why Attend?
- Learn from respected industry leaders and experts
- Gain practical tools and strategies you can apply immediately
- Explore emerging trends in marketing and business development
- Hear diverse perspectives from architecture, engineering, and construction professionals
- Expand your professional network through dedicated networking sessions
Event Agenda:
8:00 – 8:45 AM - Registration & Breakfast
9:00 – 9:05 AM - Welcome & Introductions
9:05 – 10:05 AM - Keynote Presentation Dr. Will Ferry, P.Eng. | Will Ferry Group
Workshop: Not the Boss but Still Need Buy-In? How to Influence Without Authority in Professional Services
Designed for emerging leaders, project leads, and professionals who need to influence peers, clients, or cross-functional partners
10:05 – 10:30 AM - Coffee & Networking Break
10:30 AM – 12:00 PM- Panel Discussion
Client Experience & Relationship Marketing / Business Development
An interactive panel bringing together professionals to discuss how organizations are building stronger client relationships, creating exceptional client experiences, and driving business growth.
12:00 – 1:00 PM - Lunch
Lightning Talks
1:00 – 1:45 PM - Coming soon
1:45 – 2:30 PM - Proposal Strategy & Win Themes - Loraleigh Kovacik, VP Business Development, RAM Consulting
Learn practical approaches for developing compelling proposal strategies and effective win themes that resonate with clients and improve pursuit outcomes.
2:30 – 3:00 PM - Coffee & Networking Break
3:00 – 3:45 PM - Indigenous Relations & Social Procurement
Gain insights into the growing importance of Indigenous engagement, reconciliation initiatives, and social procurement practices within project delivery and business development.
3:45 – 4:30 PM - Managing Pursuit Teams: Personalities, Priorities & Performance - Jennifer Sung, Business Development Manager, Western Canada, WSP Gain insights on leading successful pursuit teams through effective collaboration, communication, and performance management.
4:30 – 5:30 PM - Networking Reception & Closing
