The CSMPS 2026 Marketing Symposium brings together marketing, proposal, and business development professionals from across the AEC industry for a full day of learning, inspiration, and networking
Explore leadership development, client relationship strategies, brand positioning, proposal excellence, and pursuit planning through a dynamic program featuring a keynote presentation, an industry panel discussion, interactive lightning talks, and dedicated networking opportunities.
Why Attend?
- Learn from respected industry leaders and experts
- Gain practical tools and strategies you can apply immediately
- Explore emerging trends in marketing and business development
- Hear diverse perspectives from architecture, engineering, and construction professionals
- Expand your professional network through dedicated networking sessions
Event Agenda:
8:00 – 8:45 AM - Registration & Breakfast
9:00 – 9:05 AM - Welcome & Introductions
9:05 – 10:05 AM - Keynote Presentation Dr. Will Ferry, P.Eng. | Will Ferry Group
Workshop: Not the Boss but Still Need Buy-In? How to Influence Without Authority in Professional Services
Designed for emerging leaders, project leads, and professionals who need to influence peers, clients, or cross-functional partners
10:05 – 10:30 AM - Coffee & Networking Break
10:30 AM – 12:00 PM- Panel Discussion
Client Experience & Relationship Marketing / Business Development
An interactive panel bringing together professionals to discuss how organizations are building stronger client relationships, creating exceptional client experiences, and driving business growth.
12:00 – 1:00 PM - Lunch
Lightning Talks
1:00 – 1:45 PM - Brand Strategy in AEC - The Invisible Shortlist - Alexa Bustamante, Creative Founder, Spaces Uncovered
Gain insights into how brand strategy influences client decisions before an RFP is issued, and why visibility, credibility, and AI discoverability matter more than ever.
1:45 – 2:30 PM - Proposal Strategy & Win Themes - Loraleigh Kovacik, VP Business Development, RAM Consulting
Learn practical approaches for developing compelling proposal strategies and effective win themes that resonate with clients and improve pursuit outcomes.
2:30 – 3:00 PM - Coffee & Networking Break
3:00 – 3:45 PM - Indigenous Relations & Social Procurement - Marc Pinkoski, Indigenous Relations, BTY Group Victoria
Gain insights into the growing importance of Indigenous engagement, reconciliation initiatives, and social procurement practices within project delivery and business development.
3:45 – 4:30 PM - Managing Pursuit Teams: Personalities, Priorities & Performance - Jennifer Sung, Business Development Manager, Western Canada, WSP in Canada
Gain insights on leading successful pursuit teams through effective collaboration, communication, and performance management.
4:30 – 5:30 PM - Networking Reception & Closing
EVENT SPONSORS
