Clear, compelling communication isn’t just a skill — it’s a strategic advantage.
Join us for an engaging and practical session with Carla Shore, APR FCPRS, a senior communications strategist with more than 20 years of experience helping organizations communicate with clarity, purpose, and impact.
Carla is widely recognized as a plain language sage, known for her ability to translate complex, technical, or specialized content into writing that real people can understand — and act on. Her career spans work with school districts, universities, government, software companies, major corporations, and non‑profit organizations across BC and Ontario. She brings deep expertise in writing and editing, communications audits, issues management, community engagement, facilitation, spokesperson training, digital strategy, and communications planning.
In this session, Carla will share practical tools and insights on:
- Writing in plain language without oversimplifying your message
- Understanding your audience’s needs — and meeting them where they are
- Writing to persuade, influence decisions, and build trust
- Avoiding common communication pitfalls that create confusion or resistance
Whether you write proposals, public-facing content, internal communications, or technical material, you’ll leave with strategies you can apply immediately to make your writing clearer, more effective, and more persuasive.
